Australian fashion retail posted its second consecutive annual decline in 2025. Modus is an independent report and proprietary brand database built to make sense of it.
Temporary price of $320 AUD provides permanent access to The State of A(n) (Ad)dress Edition. Price increases 30 June 2026.
The entire Australian womenswear market. Structured, cited, hyperlinked and filterable. Identify gaps, assess a competitive market, spot creative patterns.
380 brands. Every tier, every design code.
Each brand catalogued across 12 dimensions - market position, market segment, distribution channel, and more.
Compare up to 4 brands and create your own list.
A five-part Overview Report frames key Modus findings with additional research and infographics.
The lifestyle-as-culture system Australian fashion operates within is examined through Modus social-media and geographic distribution data. Includes an Australian cultural calendar for 2026.
The consumer outpaced the fashion industry, resulting in the success of digital-first brands. The notable shifts from 2020 to today are reported along with their macro themes.
Womenswear's defining design codes and where young women's fashion diverges from it is confirmed with Modus data.
Modus replaces the work of screenshots to spreadsheets. An entire market, its taxonomy, market positioning, competitive context — filterable, in one view. A database doubles as directive.
If your work depends on a holistic understanding of the Australian womenswear market — not just its loudest brands — Modus was made for you. Trend forecasters who need certainty before instinct. Buyers building a competitive set. Fashion directors benchmarking market position. Brand strategists locating whitespace. Business owners questioning price and concept.
600+ Australian womenswear brands were reviewed. 380 made it in. The rest were ghost brands, imported labels, or entries without sufficient footprint to catalogue with integrity. The dress is the unit of comparison and each brand is catalogued by hand across 12 dimensions — nine core, three conditional. Full definitions in the Glossary and Methodology.
Start with the free Overview Report to contextualise key Modus findings, then unlock the full Rolodex database for deeper analysis.
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The State of A(n) (Ad)dress: key Modus findings, infographics, and supporting research.
Five sections covering the market, the consumer, and the design codes that define it.
Cited research and Modus data visualizations throughout.
Free
No payment required
$320
AUD*
Full access to Rolodex. Take your research further with the data behind it.
Search, filter, and compare across 12 dimensions.
Build and save your own Rolodex. Draw your own conclusions.
One-time purchase. Not a subscription.
$320 AUD
One-time purchase.
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