The State of
A(n) (Ad)dress

The State of A(n) (Ad)dress is an independent report on the Australian commercial womenswear market. Its goal is to define the current systems, industry, and its marketplace of brands in order to design for the consumer entrenched within it. This Overview report unpacks the surface layer of how Australian fashion came to be today.

It is underpinned by Modus: a proprietary database of 380 brands, manually catalogued across a 12-dimension taxonomy after reviewing 600+ labels. The methodology is original. The data is accessible, the research is cited — the conclusions are your own.

Zimmermann is Australia's first billion-dollar fashion company after a successful rollout of stores across the Middle East, Europe and Asia secured their valuation. MESHKI, which started as an accessories brand with just $400, is now a $120 million direct-to-consumer womenswear business. Posse launched an exclusive collaboration with luxury American e-tailer Moda Operandi in January 2026, and the Real Housewives of Beverly Hills wear Alex Perry. Locally, an Australian minimalism is being championed across the contemporary marketplace — not from Sydney or Melbourne — but with Byron Bay's St. Agni and Brisbane's DISSH. Meanwhile, Australian fast fashion is gaining ground in domestic and global markets, serving younger customers who prioritise value, convenience, and trends that are increasingly hard to ignore.